Charlena Postell, is the CEO & Founder of She’s beautiful. She’s Beautiful is a female-founded, care essentials beauty brand. Our Founder re-invented the traditional makeup protector, into a revolutionary sleek, elegant and functional design. “When thinking about what I wanted She’s Beautiful to be, and inspired by the women around me, I was compelled to create a brand that celebrates women. I thought about, what we all have in common and that for me, was how we get dressed.

With all the things that we juggle, I wanted to make getting dressed a little bit easier.” Whether it was getting dressed for a business meeting, kids event, date night, girls night out or weddings, I wanted to make getting dressed easier and help women stay beautiful while doing it. The She’s Beautiful brand was created to give women the confidence they need to face the day and to be the greatest version of themselves.